Privacy & Cookies Policy

Last Updated: 03 February 2016

Ardbeg is committed to protecting your privacy. This Privacy & Cookies Policy (“Privacy & Cookies Policy”) explains our data processing practices and your options regarding the ways in which your personal data is collected and used. If you have any requests concerning your personal information or any queries with regard to our processing please contact us

If you wish to obtain a copy of the data we hold on you, please write to The Data Officer – Ardbeg, Macdonald & Muir Ltd, 45 Leith Street, Edinburgh, Scotland EH1 3AT using this form.

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Ardbeg collects the details provided when you place your online order, together with information we learn about you from your membership of The Ardbeg Committee and the website. We also collect information about the transactions you undertake including details of payment cards used. We may collect additional information in connection with your participation in any promotions or competitions offered by us and information you provide when giving us feedback. Mandatory information to be provided is identified as such by an asterisk or other clear indication. We also monitor customer traffic patterns and site use which enables us to improve the service we provide. So that we can monitor the popularity of our websites, understand what pages visitors are looking at and how often visitors come to our site and identify the source of new business, we collect data in web access logs and via cookies. This data is entirely anonymous and doesn't identify individual users. This means that there is no reasonable way for us to identify the individual person this data was collected from.

Any personal data collected by Ardbeg (“Your information”) from you for the use of the purposes listed in the Privacy & Cookies Policy is governed by Scottish law, specifically the provisions of the Data Protect Act 1998.

This Privacy & Cookies Policy shall be governed by and construed in accordance with the laws of Scotland and any disputes will be decided only by Scottish Courts. If any provision of this Privacy & Cookies Policy is held by any court of competent authority to be unlawful, invalid or unenforceable, in whole or in part, this will not affect the validity of the remaining provisions which will continue to be valid and enforceable to the fullest extent permitted by law.


We primarily use Your information to handle orders, deliver products and services, process payments, communicate with you about you orders and generally to maintain your accounts with us.

We will also use Your information to manage our relationship with you, to provide and personalize our service and communications, including for customer segmentation and profiling.

We may use Your information to conduct marketing and promotional campaigns, contact you (via email, regular mail, phone, mobile phone or otherwise) about products, services of Ardbeg, The Ardbeg Committee and other special offers and events that may be of interest to you.

You may choose not to receive any marketing from us or wish to review .your preference regarding receiving marketing material and contact. To notify your choice or change your preference, please refer to Section below.

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service.


Please note that Ardbeg will never pass Your information to anyone else, except:

  • when you have given your prior consent to such communication to a third party,
  • to Ardbeg Distributors and any successors in title to our business,
  • to other entities of the Group Moet Hennessy, both in the UK and abroad, for marketing and communication initiatives and to conduct marketing research, statistical and trend analysis,
  • to service providers and suppliers that process data on our behalf both in the UK and abroad (including hosting and IT service providers, email service providers) to manage or support our business operations and to assist us with our marketing operations,
  • when we are required by a judicial authority or any other administrative authority to provide it with such information.

We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes.


Ardbeg is an entity of the Moët Hennessy Group which operates its businesses worldwide. Your information may thus be sent outside the European Economic Area (EAA), to other entities of the Moët Hennessy Group or to our service providers for the purposes identified in the Section above, including to countries which do not have data protection laws equivalent to those in force in the EAA. We will ensure that, where Your information is transferred to such places, it is cared for with at least the same level of care as is required under applicable data protection legislation.


Data is retained for a period appropriate to the purposes for which it was collected and is, by default, destroyed at the end of a one (1) year period following their collection date.

Please note however that data related to subscription of current services (for instance newsletters) will be destroyed 1 month after you have notified us that you want to unsubscribe to such services.


Ardbeg and its provider have made every reasonable effort to put in place suitable precautions to safeguard the security and privacy of personal data, and to prevent it from being altered, corrupted, destroyed or accessed by unauthorized third parties.

However and despite our implemented technical and organizational security measures, Ardbeg and its provider do not control each and every risk related to the use of the Internet, and therefore warns the users of the website of the potential risks involved in the functioning and use of the Internet.


Our website may contain links to other websites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.


You have a right to access the personal data that is held about you. To obtain a copy of the personal information that Ardbeg holds about you, to correct any mistakes or to object to the processing of such data.

You also have the right to ask in writing not to receive direct marketing material from us. If available, you can amend your previous preference on our website or use our "unsubscribe email" link to opt-out of personalized emails.

If you wish to exercise any of the above rights, please contact us at: or write to Macdonald & Muir Ltd, Ardbeg Marketing Department, 45 Leith Street, Edinburgh, Scotland EH1 3AT.


"Cookies" are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser.. Ardbeg uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring. Non-registered visitors of the site are sent anonymous cookies to keep track of their browsing patterns and build up a demographic profile. Whilst you do not need to allow your browser to accept cookies in order to browse much of our website or to access many of our services, you must have cookies enabled if you wish to shop online or access any areas reserved for registered users Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser or see below. As described above this will restrict the online services you can use.

Subject to your consent, the following cookies will be placed on your terminal:

Technical name Description & Aim
has_js, Cookie enabling to manage user session on the website
cookie_msg This holds a text value of ‘yes', if it is set - it controls the cookie declaration at the top of the page
__utma, __utmb, __utmc, __utmz, _ga Web analytics cookies from Google analytics to collect statistical and anonymous information about the website navigation (notably pages visited, date, time and duration of connection).
PHPSESSID, ROUTEID, VarnishQueue, accordian-tab_content... Tracks session activity to ensure the website works as expected as users move between pages
S, svid Media tracking cookie to support United States advertising activity
AKSB, BIGipServerPool..., IP, MYCLOUDIP Cookies to monitor usage and performance of web hosting
venter Used to manage the website age gate
venter_country, venter_IP This holds a numeric value, for example, ‘240' - it records the visitor country to determine if content switching needs to occur
_unam Cookie enabling to count the number of users who share content on the website
_stid,UID, UIDR Cookie enabling the user navigation on the site if user has registered with ShareThis
SESS20e6ba6f06fd44c15d17a13abdaf0e0a Cookie enabling to follow the registration of user of the website
mdpx Cookie enabling to follow the advertising activity related to the website
indexed database Local storage

You can disable cookies in your web browser as follows:

Microsoft Internet Explorer 6.0 and above:

  1. Go to "Tools", then "Internet Options".
  2. Click on the "Privacy" tab.
  3. Use the cursor to select the level you require.

Microsoft Internet Explorer 5:

  1. Go to "Tools", then "Internet Options".
  2. Click on the "Security" tab.
  3. Select "Internet", then click on "Custom Level".
  4. Under "cookies", select the option you want.

Netscape 6.x and 7.x:

  1. Click the "Edit" menu, then "Preferences".
  2. Privacy and security.
  3. Cookies.


  1. Go to "Tools", then "Options".
  2. Click on the "Privacy" setting.

Safari 3.x for Mac OS X:

  1. Click the "Edit" menu.
  2. Click the "Preferences" option.
  3. Click the "Security" option.
  4. Click "Display cookies".


  1. Select Settings.
  2. Click Show advanced settings.
  3. In the "Privacy" section, click the Content settings button.
  4. In the "Cookies" section, you can change the cookies settings:


We may make changes to this Privacy & Cookies Policy. We will ensure that you are informed of such changes, either via a special message on the Site, or via a customized notice, for example when we send newsletters.


Further to the terms & conditions of use governing the access and use of the website, we do not collect any data or information concerning persons who are under legal alcohol consumption and purchasing age in their country of residence, but make no guarantees to this effect in the case of persons who are mis-representing themselves falsely when accessing or using the Site.


You can unsubscribe from the Ardbeg mailing or email list at any time from the Unsubscribe page. If you wish to change your email address, please use the update contact page on the Site, by providing your old and new details.